Homeplus to Strengthen Social Contribution Activities in the Second Half with 'Resumption of Face-to-Face Sharing'

On the 5th, representatives of the company-wide workers' council 'Hanmaeum Council,' who volunteered as part of the 'Relay Sharing' employee volunteer group, visited the homes of elderly people living alone to check on their well-being and deliver lunch boxes.

[Asia Economy Reporter Jeon Jinyoung] Homeplus announced on the 19th that it will vigorously carry out social contribution activities in the second half of the year through the resumption of face-to-face sharing after two years and the activation of cultural center education donations.

As part of the ESG brand (Environment, Social, Governance) social sector 'Adding Hearts,' the company aims to contribute to resolving social polarization by providing social contribution programs needed by local communities. In particular, it plans to leverage the locational characteristics of community-based marts to carry out community-oriented sharing, improve the local environment, and enhance residents' quality of life.

First, face-to-face volunteer activities, which had been on hold due to the COVID-19 pandemic, will resume after two years. For two months from July to August, employees from 54 Homeplus stores will participate in a 'relay sharing' campaign, with plans to expand to 100 stores within the year.

This relay sharing began on the 5th with the 'Love Lunchbox Delivery' activity in cooperation with the Deungchon 9 Comprehensive Social Welfare Center in Gangseo-gu, Seoul. The first volunteer group of about 10 employees consisted of representatives from the Hanmaeum Council, the company-wide labor consultation body. They visited 275 elderly households living alone to check on their well-being and delivered lunchboxes and donated goods.

At Homeplus headquarters, an in-house bazaar for donated items was held on the 7th to encourage more employee participation. The company decided to use all proceeds from the sale of about 1,000 donated items (worth approximately 2.53 million KRW) as scholarships for children participating in the education donation program.

Meanwhile, the Homeplus ESG Committee set this year’s social sector goal as 'Adding Care to Create a Warm World' and is practicing various sharing activities together with employees, customers, government agencies, organizations, and companies.

In the environmental sector, the company continues its efforts to 'reduce waste to create a healthy planet.' As part of this, last month it held the '20th e-Paran Children's Environmental Drawing Contest' to help raise environmental awareness. Over 12,700 children participated, and the awards ceremony will be held on the 27th of next month.

Cho Hyung-gu, head of the Homeplus Social Contribution Team, said, “While volunteer activities have decreased due to the prolonged COVID-19 pandemic, rising prices have intensified social polarization and created welfare blind spots,” adding, “We will continue to expand social contribution activities in the second half of the year to make Homeplus a company that delivers hope to local communities.”

This content was produced with the assistance of AI translation services.