Shinhan Bank Holds Second Half Management Strategy Meeting

On the 15th, at Songdo Convensia in Songdo, Incheon, Jin Ok-dong, the bank president, explained the 'Outside-In Thinking' approach, which views our internal operations from the perspective of all stakeholders surrounding the bank, during the '2022 Second Half Management Strategy Meeting.'

On the 15th, at Songdo Convensia in Songdo, Incheon, Jin Ok-dong, the bank president, explained the 'Outside-In Thinking' approach, which views our internal operations from the perspective of all stakeholders surrounding the bank, during the '2022 Second Half Management Strategy Meeting.'

View original image


[Asia Economy Reporter Shim Nayoung] Shinhan Bank announced on the 17th that it held the ‘2022 Second Half Management Strategy Meeting’ on the 15th at Songdo Convensia in Songdo, Incheon, with about 1,000 participants including Bank President Jin Okdong, executives, headquarters chiefs, and department heads.


This management strategy meeting shared Shinhan Bank’s second half management issues and future strategies under the keywords ‘Bonrip Doseong (Bonrip Doseong)’ meaning ‘pursuing continuous innovation based on a solid foundation,’ including ▲strengthening customer protection during the period of high inflation and economic slowdown concerns ▲enhancing risk management through internal control ▲leading ESG management for sustainable growth.


Also, under the operating concept of ‘Shinhan KIF Festa’ ‘Connecting knowledge and imagination, opening the future,’ a venue was prepared to think about the basics and imagine the future through a lecture fair on various topics.


The Shinhan KIF Festa was operated in three sessions: ‘Knowledge Sharing,’ which reviewed first half achievements and shared second half strategic directions; ‘Connecting Imagination,’ which opened lectures on various internal and external topics for free selection and participation; and the CEO special lecture ‘Opening the Future,’ sharing second half management strategy keywords and vision.


In the CEO special lecture that day, President Jin said, “We must adopt Outside-In Thinking, looking inside from the perspective of all stakeholders surrounding the bank, rather than Inside-Out Thinking that looks outward centered on the bank,” and added, “No activity can succeed without gaining consent from customers and society.”


He emphasized that the value companies want from customers and society is changing from ‘need’ to ‘meaning,’ saying, “To become the future we desire, ‘a bank loved by customers for a long time,’ we must go beyond meeting customer needs and provide meaningful value.”


President Jin said, “To be loved by customers, we must first be a bank loved by employees,” and urged, “I hope leaders become like oxygen, allowing employees to breathe freely and work in a company that provides meaning in work, fairness, vision, and opportunities.”


He continued, “If all employees create meaning in every daily task connected to customers, the bank can establish itself in customers’ hearts as ‘an indispensable bank.’”



The comprehensive performance evaluation meeting for the first half, held that afternoon, was simultaneously conducted online via in-house broadcasting and YouTube, allowing all employees to participate. Despite the difficulties of COVID-19, it was an occasion to commend and encourage employees who worked hard during the first half, including awarding a special prize in the excellent small business support category.


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing