"Emart Takes Preemptive Step Before Import Beef Tariff Application, Lowers Prices and Offers Additional Discounts"

From the 18th, proactive participation before the 20th tariff allocation, imported beef prices reduced by 5-8%
From the 21st, popular US and Australian grilled meat products discounted up to 40% for one week

An employee is organizing the imported beef display at Emart Seongsu branch.

[Asia Economy Reporter Yuri Kim] Emart is taking the initiative to lower the prices of imported beef ahead of the government's application of a 0% tariff quota on imported beef.

Earlier, the government announced plans to operate a tariff quota on 100,000 tons of imported beef (chilled and frozen) from the United States and Australia starting from the 20th, as part of measures to ease the burden of high prices and stabilize livelihoods. Accordingly, the existing 10-16% tariffs on U.S. and Australian beef will be reduced to 0%, and a 5-8% reduction in retail prices is expected.

Emart is actively participating in the government's price stabilization policy and aims to provide greater benefits to consumers by selecting about 10 popular imported beef items from the U.S. and Australia and lowering their prices by 5-8% starting from the 18th, ahead of the tariff quota application.

As representative products, Emart will sell 'Australian Chuck Eye Roll (per 100g)' at an 8% reduced price and 'Australian Brisket (per 100g)' also at an 8% reduced price starting from the 18th. The 'U.S. Prime Chuck Eye Roll (per 100g)' will be offered at a 5% discount.

Emart plans to maintain the reduced prices for the time being, considering the depletion timing of the 100,000-ton tariff quota volume, rather than conducting a short-term discount event typically seen in large supermarkets. In addition to the approximately 10 products with preemptive price reductions, Emart plans to gradually expand the price reductions to all U.S. and Australian imported beef after the tariff quota is applied on the 20th.

Furthermore, from the 21st to the 27th, Emart will hold a discount event selling popular grilled beef products from the U.S. and Australia, which are subject to the 0% tariff quota, at prices discounted by up to 40%.

Representative event products include 'Australian Grain-Fed Oyster Blade,' 'U.S. Choice Top Blade,' and 'U.S. Choice Chuck Flap Tail,' which will be offered at a 40% discount from the original price when Shinsegae Points are accumulated. 'U.S. LA Galbi' can be purchased at a 10,000 KRW discount from the original price when Shinsegae Points are accumulated.

This content was produced with the assistance of AI translation services.