Virtual Human 'YTI' Appointed as Seoul City Youth Ambassador

Official Promotion Ambassador Activities Begin with Seoul Youth Policy Contest Promotional Video

[Asia Economy Reporter Lim Cheol-young] A 20-year-old virtual influencer is set to promote Seoul's youth policy, the 'Youth Happiness Project.'

On the 17th, Seoul City announced the appointment of YT, a Generation Z virtual human, as an ambassador for youth policy. The city plans to accelerate policy communication tailored to the youth perspective through virtual influencers, who have recently been actively used as a marketing method.

YT appeared in the Seoul Youth Policy Contest video and has begun full-scale activities as an ambassador for Seoul's youth policy. The video, which conveys the message "You can become the youth mayor of Seoul" through rapid screen transitions, piques the interest of the MZ generation and can be viewed on the Seoul Future Youth Planning Group's YouTube channel, 'Youth Happiness Project.'

Over the next year, YT will participate in producing policy promotion content and engage in activities to inform Seoul's youth about policies through various media and to activate communication between youth and Seoul.

Kim Cheol-hee, head of Seoul's Future Youth Planning Group, said, "We are pleased to work with YT, one of the virtual influencers who receive high attention from the MZ generation, to promote youth policy," adding, "We hope that YT will play a significant role in raising awareness of Seoul's youth policies through various media as an ambassador."

This content was produced with the assistance of AI translation services.