Lotte Confectionery Xylitol, Second Global Advertising Campaign with BTS
[Asia Economy Reporter Koo Eun-mo] Lotte Confectionery's Xylitol announced on the 15th that it will launch a new advertising campaign together with BTS.
Since last year, Xylitol has been conducting a global project encouraging people to spread smiles worldwide by smiling even during difficult times.
The second advertising campaign, released this time, also emphasized smiles with the catchphrase "Good Teeth, Good Smile." This project will be carried out with the same content overseas in the US, Canada, Japan, and Southeast Asia. The advertisement uses the new song "Yet To Come" as background music. The campaign consists of three videos, which were first released on YouTube on this day and will be broadcast on terrestrial TV starting August 1.
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Lotte Confectionery plans to actively promote the "Xylitol x BTS" marketing to revitalize the gum market.
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