Sung Daegyu, President of Shinhan Life, "Providing New Value Managing Customers' Life and Death"

Sung Dae-gyu, President of Shinhan Life, is holding the 2022 second half sales strategy meeting on the 14th at Shinhan L Tower in Jung-gu, Seoul.

[Asia Economy Reporter Changhwan Lee] Sung Daekyu, CEO of Shinhan Life, held the 2022 second half sales strategy meeting on the 14th at Shinhan L Tower in Jung-gu, Seoul, stating, "We will provide new value that comprehensively manages customers' life, aging, illness, and death."

This sales strategy meeting was held a total of four times from the 6th to this day, conducted by each business group, with about 500 attendees including CEO Sung Daekyu, channel business group leaders, and branch managers.

CEO Sung said, "The direction that first-class Shinhan Life should take is not merely selling insurance but providing new value that offers total care for customers' life, aging, illness, and death," emphasizing, "Let us take pride in spreading the competitiveness of first-class Shinhan Life in the increasingly challenging insurance sales environment and vigorously start the second half to achieve results that satisfy customers and the organization."

He added, "The company will strengthen the core competitiveness of sales channels through establishing and executing mid- to long-term strategic directions from the perspectives of customers, products, and sales channels (CPC)."

Shinhan Life explained that since the final integration of business systems was completed in May, with all work procedures and methods fully unified, it plans to focus all efforts on strengthening sales competitiveness based on new services.

Accordingly, on the 1st, Shinhan Life launched five new products including the Logi Whole Life Insurance, prepared new sales and customer management systems, and supported the so-called THE FIRST package, which includes brand campaigns, at sales sites.

Furthermore, in the second half of the year, Shinhan Life is promoting various strategies to achieve differentiated first-class competitiveness unique to Shinhan Life, such as launching differentiated and innovative new products reflecting individual characteristics like customer health, strengthening expertise in wealth management (WM) services including healthcare, retirement pensions, inheritance and gifts, and trusts.

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