Innocean "KCC 'Cleanche Campaign' Surpasses 1.5 Million YouTube Views in 2 Weeks"

Klenche 24-Hour House, '7 AM House'.

[Asia Economy Reporter Yuri Kim] Innocean announced on the 14th that the new campaign "Clenche 24-Hour Home" for KCC's high-end window brand 'Clenche' surpassed 1.5 million views on YouTube just two weeks after going on air.

Clenche 24-Hour Home is a TV commercial campaign that uses a wordplay by combining the Korean word for time "si (時)" with "home," such as "7 AM Home" and "1 PM Home," which can also be read as "poetry collection (詩집)." It emotionally depicts the changing atmosphere of a home throughout different times of the day.

Model Kim Hee-sun is shown greeting the day energetically with the windows or spending leisurely time in front of them, showcasing an elegant home life and naturally highlighting the luxuriousness that Clenche brings to a home.

The new M700 model of Clenche introduced in the advertisement features quadruple-pane single windows, maintaining the insulation performance of double windows while also focusing on the aesthetics of single windows. It uses an aluminum & PVC composite frame to enhance openness. It also includes a soft-closing function that allows the window to close smoothly with minimal effort.

An Innocean representative who planned this campaign said, "We aimed to promote Clenche's premium quality based on KCC window technology and to firmly establish its position as a high-end window brand."

This content was produced with the assistance of AI translation services.