"Endemic Preemption Battle" Paid Memberships Also Launched in Duty-Free Industry

Shilla Duty Free Launches Shilla& Membership, First Paid Membership in Duty-Free Industry
"Limited to 200 Members, Benefits Exceed Joining Fee"...Aiming to Capture Loyal Customers
Includes Points Worth 380,000 KRW, Partnership Benefits with Shilla Hotel and Travel Agencies

Models are introducing Shilla Duty Free's paid membership 'Shilla&'.

Shilla Duty Free has launched the industry's first paid membership program to secure loyal domestic customers in the endemic (periodic infectious disease outbreak) era.

On the 14th, Shilla Duty Free announced the launch of its paid membership 'Shilla & (SHILLA &)' and the start of recruiting a limited number of 200 members.

The membership fee for Shilla & is 300,000 KRW. Shilla Duty Free's strategy is to attract loyal customers by offering benefits worth approximately 380,000 KRW, which exceed the membership fee. Benefits include duty-free points, partnership perks with Shilla Hotel and travel agencies, and a welcome gift upon joining.

Membership registration is available through Shilla Internet Duty Free and the Seoul store concierge. Points and membership tiers are automatically credited to the Shilla Duty Free account the next day, while the welcome gift and physical membership card are provided upon visiting the Seoul store concierge. The membership is valid until January 31 of next year, lasting for six months.

Shopping benefits include ▲250,000 S-Rewards points (worth 320,000 KRW) exclusive to Shilla Duty Free offline stores ▲50,000 S-Rewards points (worth 60,000 KRW) exclusive to Shilla Internet Duty Free, totaling 300,000 S-Rewards points awarded immediately upon joining. Additionally, ▲3% preferential accumulation rate on S-Rewards points ▲upgrade to Gold membership tier for offline stores ▲two 1-day 'Black Pass' tickets granting Black tier discount rates at offline stores ▲upgrade to Prestige membership tier online ▲priority delivery service at Incheon and Jeju airport duty-free pick-up counters ▲unlimited access to the Black Lounge at the Seoul store ▲two Artisee coffee vouchers at the Seoul store are provided.

Joining gifts and partnership benefits include ▲cooler bag and KAHI multi-balm full-size product, Sulwhasoo and Hera sample gifts ▲discounts on Shilla Hotel rooms ▲10% discount at Shilla Hotel Pastry Boutique ▲5% discount on travel packages from Norangpungseon ▲30,000 KRW discount on MOVV vehicle transfer service.

A Shilla Duty Free representative said, "We launched the paid membership program for the first time in the industry to offer excellent duty-free shopping benefits to customers preparing for overseas travel in the second half of this year," adding, "We plan to develop and expand specialized memberships tailored to customer lifestyles going forward."

This content was produced with the assistance of AI translation services.