Ballan, H1 Transaction Volume Hits 380 Billion Won... 5 Times Increase YoY

Monthly Average Unique Visitors 6.2 Million, Cumulative App Downloads 4.07 Million, Repurchase Rate 45%

[Asia Economy Reporter Koo Eun-mo] Luxury platform Ballan announced on the 13th that its transaction amount in the first half of this year reached 381.2 billion KRW, a fivefold increase compared to the same period last year.

Ballan's total transaction amount for last year was 315 billion KRW, but it achieved a transaction amount far exceeding that in just the first half of this year. Leveraging this growth, Ballan aims to record an annual transaction amount of 1.1 trillion KRW this year.

Ballan's average monthly active users (MAU) in the first half of this year was 6.2 million, more than tripling compared to the previous year. Ballan expects the MAU to reach 10 million by the end of this year.

The rise in transaction amount and average monthly visitors this year is due to an increase in the number of products sold and members. The number of products sold by Ballan in the first half of this year was 2.09 million, more than double compared to the same period last year. The cumulative number of members also increased more than fivefold to 2.25 million compared to the previous year. The target for cumulative members this year is 4 million.

With this growth, Ballan aims to enter the top three in the global luxury platform market. According to Ballan, the current number one in luxury platform transaction amount is the UK’s Farfetch, with transactions reaching 5.3 trillion KRW. Italy’s Net-a-Porter has a transaction amount of 1.1482 trillion KRW, and Germany’s Mytheresa ranks second and third with 1.0658 trillion KRW, respectively.

This content was produced with the assistance of AI translation services.