POSCO Construction Launches High-End Brand 'OTIER'

[Asia Economy Reporter Ryu Tae-min] POSCO Engineering & Construction announced on the 13th that it has launched its high-end premium brand 'HAUTERRE.'

'HAUTERRE' is a combined word of the French words 'HAUTE,' meaning 'high, noble, premium,' and 'TERRE,' meaning 'land, territory, earth.' POSCO Engineering & Construction imbued the brand with the meaning of 'a special place where noble people live.' The brand logo features a design combining the 'H' and 'A' of HAUTERRE, reminiscent of a medieval European family crest.

The core values of HAUTERRE are ▲My Own Moment ▲Special Experience ▲Relaxed Space ▲Attention-Grabbing Design. The company plans to provide clear differentiation in space layout and design through thoroughly customer-centered customized design and a special residential experience.

To this end, they intend to use the highest quality materials and precise construction to offer residents a luxurious and stable space. Additionally, they plan to apply technology-intensive residential management software and provide diverse and differentiated community spaces so that residents can broadly enjoy cultural and leisure activities within the residential facilities.

Since early 2019, POSCO Engineering & Construction has operated a task force composed of internal and external experts to launch the high-end brand. By pooling the technological capabilities of group companies in construction, IT, and more, they developed the brand's four core values and recently completed concrete components that can gauge the high-end level by applying them to actual apartments.

A POSCO Engineering & Construction official said, "We spent a considerable amount of time and effort to launch a product differentiated from other high-end brands." He added, "HAUTERRE plans to provide customers with the best residential spaces and services they have never experienced before, a life of high dignity, and a life that can take pride in the residence itself."

This content was produced with the assistance of AI translation services.