Emart Renews Popular PL TV Products... Launches Two Smart TVs in 55" and 43" Models
From Mainly Watching Videos to Enjoying TV, Increased Usability with Android OS
"8 Months of Pre-Planning + Annual Bulk Contract... Enhancing Price Competitiveness"

Emart, 'Electroman 55-inch Smart UHD Android TV'.

Emart, 'Electroman 55-inch Smart UHD Android TV'.

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[Asia Economy Reporter Kim Yuri] Emart announced on the 12th that it has renewed and relaunched the 'Electroman 55-inch Smart UHD Android TV' and the 'No Brand 43-inch Smart Android TV,' and will hold a discount event from the 14th to the 27th to commemorate this.


The Electroman 55-inch Smart UHD Android TV will be offered at a discounted price of 549,000 KRW minus 50,000 KRW when purchased with the event card, and the No Brand 43-inch Smart Android TV will be offered at a discounted price of 319,000 KRW minus 30,000 KRW.


These products are upgraded versions of the popular 'Electroman 55-inch Smart TV' and 'No Brand 43-inch TV,' which ranked first and second in sales among Emart's PL (private label) TVs.


Considering the recent increase in customers enjoying various hobbies using TVs at home, Emart planned these as 'enjoyable smart TVs' equipped with the latest Google-certified Android 11 operating system (OS).


The existing Electroman 55-inch Smart TV only supported Netflix and YouTube OTT services, but the newly launched Electroman 55-inch Smart Android TV has enhanced Android compatibility, increasing its usability. It comes pre-installed with popular applications such as Netflix, YouTube, Amazon Prime Video, Google Play Store, YouTube Music, and Google Play Games. Through the Google Store, users can access OTT services like Watcha, Wavve, Disney+, and TVING, as well as various games, sports, and news apps. It supports wireless connections to soundbars and game controllers via Bluetooth and also supports voice search through the remote control.


The No Brand 43-inch Smart Android TV, which previously only supported regular TV viewing, now supports various OTT services and application usage through Google Play thanks to the Android OS. Both products also offer after-sales service through over 100 TGS specialized service centers nationwide.


Emart emphasized, "Despite the triple hardships of semiconductor shortages, raw material price increases, and logistics crises causing market TV prices to rise by 20-30%, we have maintained prices at up to half the level of popular products of similar grades on the market." Based on 10 years of development experience with partners, we were able to enhance price competitiveness through 8 months of pre-planning and annual bulk contracts (guarantees).



Jisungmin, Emart's home appliance buyer, said, "We will continue to introduce cost-effective PL products with excellent performance and reasonable prices in the future."


This content was produced with the assistance of AI translation services.

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