"Fresh Food Exchange for Quality Complaints" SSG.com Fresh Guarantee System Expanded Nationwide

SSG.com Fresh Food Quality Assurance Service 'Freshness Guarantee System'.

[Asia Economy Reporter Jeon Jinyoung] SSG.com is expanding the fresh food quality assurance system nationwide.

According to SSG.com on the 12th, the fresh food quality assurance service "Fresh Guarantee System," which was operated in the metropolitan area corresponding to the online-only logistics center 'NE.O' zone, will be expanded and applied to products at over 120 Emart Picking and Packing Centers (PP Centers) nationwide.

The Fresh Guarantee System is a program that allows customers to exchange or refund fresh food purchased through online grocery shopping without any conditions if they feel the freshness is unsatisfactory. It started in March 2019 with the establishment of the corporation and is characterized by entrusting 100% of the freshness judgment criteria to the customers.

With the expansion of the service area, any customer using SSG.com's time-specified delivery service SSG Delivery or dawn delivery can exchange or refund products if they are not satisfied with the freshness of fresh food. Customers take photos of the products they judge to have lost freshness and submit them online. Products with the Fresh Guarantee banner on the detailed page are eligible.

SSG.com promoted the expansion based on the fact that the Fresh Guarantee System is effective in increasing the repurchase rate of online grocery shopping. In fact, analyzing fresh food purchase data for one year from July 2021 to last month, the repurchase rate of customers who purchased Fresh Guarantee applied products reached as high as 80%. This significantly exceeds the 50% repurchase rate of customers who never purchased Fresh Guarantee products. The proportion of customers who consistently purchased more than 10 times after buying Fresh Guarantee products also approached 40%, and the proportion of customers who placed more than four orders within two months after their first purchase of Fresh Guarantee products was about 30%.

Going forward, SSG.com plans to continuously strengthen its online competitiveness in fresh food based on customer feedback. While diversifying product assortments centered on core fresh categories, it also plans to enhance quality and price competitiveness.

Lee Myunggeun, head of Grocery at SSG.com, said, "We promoted the expansion of the Fresh Guarantee System based on confidence that we can provide high-quality fresh food," adding, "We will solidify our position as a leading online grocery shopping platform by leveraging our unique product competitiveness and proprietary delivery services."

This content was produced with the assistance of AI translation services.