"Meet in Virtual Space" Musinsa Opens Virtual Showroom 'Musinsa VR Room'

Musinsa Store Steady Seller Brands and 5 Fashion Specialty Halls Realized in 3D

[Asia Economy Reporter Eunmo Koo] Musinsa announced on the 11th that it will launch the virtual showroom service 'Musinsa Virtual Reality (VR) Room,' where customers can experience the brands in its virtual space.

The Musinsa VR Room, unveiled at 11 a.m. on the same day, features 42 brands available on the Musinsa Store. It introduces steady-seller brands on Musinsa Store such as Thisisneverthat, Raperz Store, Yale, as well as brands from five specialized sections of Musinsa Store including Golf, Kids, and Beauty.

This Musinsa VR Room focuses on visually expressing the identity of the specialized sections, a service that Musinsa has been strengthening since last year, particularly in specific fashion categories like Golf, Kids, and Beauty. Notably, the participating brands are implemented in 3D form to provide a dense brand experience. Additionally, visitors can listen to the introduction of the VR Room in the voice of Muain, who is active as an ambassador for the Musinsa Store specialized sections.

To commemorate the launch of the VR Room, Musinsa is also holding an interactive event. All customers who visit the VR Room will receive a 15% discount coupon. Furthermore, until the 14th of next month, customers who find six hidden tokens scattered throughout the specialized sections in the VR Room will be entered into a draw to win a 'Musinsa x Muain Welcome Kit.'

A Musinsa representative said, “We expect to provide unprecedented customer experiences by showcasing the products of participating brands in a virtual space,” adding, “We will continue to introduce fresh content that can expand the touchpoints between customers and participating brands, including the virtual human Muain and this virtual showroom.”

This content was produced with the assistance of AI translation services.