Samsung Electronics and Nongshim Launch 'Ramyeonduction' Campaign...Introducing Easy Ramyeon Cooking Feature

Support for 'ScanCook' Exclusive to Bespoke Induction for 13 Types of Nongshim Ramen

Samsung Electronics and Nongshim are conducting the "Ramyeonduction" campaign to promote the "best induction for making ramyeon." A Samsung Electronics model is shown cooking Nongshim ramyeon using the Scan Cook function of the Bespoke induction.

[Asia Economy Reporter Park Sun-mi] Samsung Electronics announced on the 11th that it will launch the 'Ramyeonduction' campaign using the 'Bespoke Induction' in collaboration with Nongshim.

Starting on the 12th, this campaign was planned to convey the message that the 'Bespoke Induction,' which has consistently been loved by consumers for its clean white glass top and smart cooking functions, is a 'delicious induction that makes the best ramyeon dishes.'

Various activities will be carried out, including witty digital content and a 'Lucky Box' event offering abundant prizes such as ramyeon and overseas travel vouchers.

As part of the 'Ramyeonduction' campaign, Samsung Electronics and Nongshim will introduce the jointly developed 'ScanCook Easy Cooking' feature. ScanCook Easy Cooking allows users to complete ramyeon simply by putting cold water, noodles, and soup powder into a dedicated container at once, enabling quick and easy cooking without complicated steps.

Additionally, the 'ScanCook' feature supports 13 popular Nongshim ramyeon varieties, including 'Shin Ramyeon' and 'Jjapaghetti.' When users scan the barcode on the ramyeon packaging with the SmartThings app, it automatically sets the optimal cooking mode, time, and temperature for each ramyeon, allowing for easy and delicious cooking.

From mid-month, the Samsung induction ScanCook cooking instructions will also be printed on the packaging of Shin Ramyeon and Jjapaghetti.

Meanwhile, to celebrate surpassing 500 billion KRW in domestic electric range sales, Samsung Electronics is conducting a 'Nationwide Gas Range Replacement Campaign' until the 31st. During this period, customers who purchase the promotional models and return their existing gas ranges will receive 'The Plate Induction.' Detailed information can be found at nearby stores or on Samsung.com.

Hwang Tae-hwan, Vice President of Samsung Electronics Korea, said, "This campaign is a meaningful meeting between the Bespoke Induction, which created the 'white induction' market by bringing a new breeze to kitchen interiors, and Nongshim ramyeon, which has consistently gained national popularity. We will continue to collaborate with various partners to carry out differentiated activities that satisfy consumer demands."

This content was produced with the assistance of AI translation services.