Starfield Goyang, Customer-Tailored Culture Center 'ClassCok' Is Coming

Starfield logo.

[Asia Economy Reporter Jeon Jinyoung] Shinsegae Property announced on the 11th that it will open ‘ClassCok’ at the cultural center in Starfield Goyang this October. The Shinsegae Department Store Academy Starfield Goyang branch, which has been operating for the past five years, will end its lectures on the 25th of next month.

ClassCok means ‘a community place that precisely selects only classes that hit your taste,’ expanding the range and opportunities for customers to decide on program selection and operation periods.

Popular online platforms will be invited offline to Starfield Goyang to select the most popular classes and operate them in a pop-up format. The lecture period will also break away from the existing semester system of cultural centers, expanding one-day classes to operate as an interactive communication system that can immediately reflect customers’ needs, responses, and trends.

By linking with ‘Somssidang,’ the largest domestic 2030 hobby and leisure platform with about 30,000 classes, and ‘Gonggong-ui Jubang,’ an online and offline cooking class platform, various fields such as hobbies, culture, arts, education, and humanities are delicately curated to broaden the range of choices according to the tastes of the MZ generation (Millennials + Generation Z) to older adults.

The ClassCok operating space will be changed from the existing cultural center’s private structure where the interior is not visible to an open structure, making it a place where anyone can easily and comfortably visit. Through customer flow and lounges, it will be created as a space where anyone can stay leisurely, communicate, and empathize with each other, operating as a community space where people can explore each other’s tastes and hobbies and add new inspiration to their lifestyles.

Im Youngrok, CEO of Shinsegae Property, said, “ClassCok completely changed the operating entity from the customer’s perspective so that customers can directly decide whether to open and continue classes,” and added, “We are preparing a new form of offline platform so that the diverse classes that were met through online videos can be vividly experienced on-site, so please look forward to it.”

This content was produced with the assistance of AI translation services.