Samsung Electronics Hosts Customer Engagement Event After 3 Years: "Reviewing Customer Needs to Prepare Products"

Samsung Electronics MX Division Vice President Chaewon Cheol (center) is taking a commemorative photo with Samsung Members' top customers.

[Asia Economy Reporter Lim Hye-seon] Samsung Electronics recently hosted an event at Suwon Digital City in Gyeonggi Province, inviting 40 top Samsung Members customers to directly communicate with Galaxy smartphone planners and developers and share the 'Galaxy experience,' the company announced on the 10th. The Samsung Members customer invitation event, which began in 2017 and was held annually, was suspended in 2019 but has resumed this year after a three-year hiatus.

Attendees received lectures on smartphone cameras from artist Go Sang-woo and IT YouTuber Choi Moon-seok. Go discussed changes in artistic activities in the digital era and artistic endeavors involving digital drawing and non-fungible tokens (NFTs) using Galaxy products. Choi introduced how to use the professional shooting and editing app 'Expert RAW,' applied in the Galaxy S22 series. Afterwards, attendees visited the 'Camera Sensibility Evaluation Room' within the business site, spending time experiencing photography tips together.

Samsung Electronics also arranged a session for communication with developers and executives from the Mobile Experience (MX) division. Suggestions and requests from customers raised during this session will be actively reflected in the product development process.

Samsung Members attendee Jang Dong-shin said, "I am grateful that the company provided a place where customers and the company can directly exchange opinions," adding, "I was able to understand parts of the Galaxy I did not know well and learn various ways to utilize the Galaxy camera."

Chae Won-cheol, Vice President of the MX division, said, "Samsung Members, which started in 2015, has now been seven years," adding, "We will carefully review customers' sincere advice, high-level and sharp opinions, and requests to prepare the next product."

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