"Now Chat with Your Pet Dog via 'PetTalk'" Cheil Worldwide Launches Pet Dog Communication Messenger

Image of PetTalk used by Cheil Worldwide.

[Asia Economy Reporter Jeon Jinyoung] Cheil Worldwide, in collaboration with pet healthcare company Wooreen, has launched ‘PetTalk,’ a communication messenger that helps facilitate interaction with dogs. PetTalk messenger was designed with the intention of contributing to a safe and harmonious coexistence among pets, pet owners, and non-pet owners in an era where there are 15 million pet owners in Korea.

PetTalk explains the meanings of dogs’ behavioral language and the corresponding ways owners should respond. When a question is entered into the messenger, a reply containing advice from pet behavior experts is provided. Dogs’ behavioral language is considered a primary communication method that precedes vocal language.

For example, if a dog is frequently yawning and the user asks PetTalk, “Why do you keep yawning?” the dog characters ‘Uri’ and ‘Eni’ appear and respond, “I am feeling anxious and tense right now.” They also provide guidance such as, “If the owner yawns back, it can convey to the dog, ‘I think this place is okay,’ and ‘You can calm down now.’”

Additionally, behaviors like a dog staring drowsily at a person or another dog indicate an intention not to cause conflict. Actions such as placing the face or paw on another dog in a T-shaped formation are interpreted as showing “I am stronger than you,” and if the other dog does not accept this, a fight may occur.

PetTalk includes over 100 dog behavioral languages, ranging from large and noticeable actions like lifting a paw or exposing the belly to subtle movements such as eye, ear, and facial expressions. The service plans to continuously expand to include vocal language and disease signals in the future.

Jung Joon, Executive Director of Wooreen, said, “PetTalk is content created together with pet owners, allowing suggestions for additional languages or better expressions. We plan to release foreign language versions including English, Chinese, and Japanese in the future.”

PetTalk is integrated into the comprehensive dog solution app ‘Gyeoninsa-i’ and is available for free download on app markets such as Google Play and Apple App Store.

This content was produced with the assistance of AI translation services.