Lotte Homeshopping, 'Kim Na-woon’s Yori Jori' 3rd Anniversary Special Broadcast

Lotte Homeshopping, Cooking Jorijori Broadcast Image of Kim Na-woon.

[Asia Economy Reporter Jeon Jinyoung] Lotte Homeshopping will hold a special broadcast from the 6th to the 8th to celebrate the 3rd anniversary of the food specialty program ‘Kim Naun’s Yori Jori,’ featuring focused sales of all-time hit products and prize draws.

‘Kim Naun’s Yori Jori,’ hosted by broadcaster Kim Naun, known as the ‘Queen of Home-cooked Meals,’ is Lotte Homeshopping’s representative food program that first aired in 2019. Kim Naun personally participates in everything from product planning to ingredient selection, mainly introducing high-quality home meal replacements. Over 250 broadcasts to date, the program has achieved 1 million orders and over 70 billion KRW in sales. Based on order volume over the past three years since its launch, popular products include ‘Jikhwa Tteokgalbi,’ ‘Eonyang-style Bulgogi Wagyu Hanpan,’ and ‘Prepared Whole Octopus.’ The representative hit product, Jikhwa Tteokgalbi, has received great response, selling out within 10 minutes of broadcast, with a total of 200,000 orders and 10 billion KRW in sales to date. Especially, as demand for delivery food surged after COVID-19 and recently shifted to home meal replacements due to rising prices, orders in June increased by 40% compared to the same month last year.

The special broadcast, held daily from 5:40 PM for 60 minutes from the 6th to the 8th, will be styled as a ‘birthday party’ concept, inviting 20 customers. On the 6th, the program will feature ‘Salchisal Hanpan Myeongjak,’ which achieved cumulative sales of 3 billion KRW since its launch last year. On the 7th, ‘Domestic Prepared Octopus,’ returning after a year since August last year, will be aired. On the 8th, the ‘Bucheri Black Label Neck Sirloin Set,’ which has sold out every time since its 2020 launch, will be introduced. This premium beef set, featuring Choice grade ‘Black Angus’ for grilling, is sold at a reasonable price with luxurious packaging suitable for gifts. During the special broadcast period, customers who purchase products will be entered into a draw to win department store gift certificates worth 100,000 KRW and 30,000 KRW in reward points.

Kang Jaejun, Head of Food and Living Division at Lotte Homeshopping, said, “‘Kim Naun’s Yori Jori,’ which first aired in 2019, has reached its 3rd anniversary thanks to strong customer support. We prepared this special broadcast as a token of gratitude, and as demand for home-cooked meals rises in this high-price era, we plan to continue offering high-quality and reasonably priced home meal replacements that reflect customer needs.”

This content was produced with the assistance of AI translation services.