Lotte Mart Launches Children's Safety ESG Campaign... "Raising Awareness of Battery Swallowing Risks"

30% Discount Event on Selected Duracell Products

Models are promoting the children's safety ESG (Environmental, Social, and Governance) campaign at Lotte Mart Siheung Baegot branch.

[Asia Economy Reporter Lim Chunhan] Lotte Mart announced on the 4th that it will conduct a children's safety ESG (Environmental, Social, and Governance) campaign together with Duracell.

Duracell has launched lithium coin battery products with non-toxic bitter coating and child-proof packaging to reduce the risk of children swallowing coin batteries at home. Lotte Mart began selling these products for children's safety starting in May last year, becoming the first large-scale retailer to do so.

This month, Lotte Mart will carry out online and offline campaigns to raise awareness of the dangers of children swallowing batteries and promote the safe use of batteries, along with various promotions. Additionally, until the 27th, Lotte Mart is offering a 30% discount on three types of lithium coin batteries with bitter coating and some Duracell products to prevent swallowing accidents. Members who join the free membership service "Uri Ai M Club" through Lotte Mart's offline exclusive application "Lotte Mart Go" will receive an additional 20% discount on the promotional products.

A Lotte Mart official said, "We hope this campaign will expand safety awareness not only among households with young children but also among prospective parents," adding, "We plan to continue introducing various products with safety features to take the lead in protecting household safety."

This content was produced with the assistance of AI translation services.