Seven Eleven and Medialogue Conduct Sharing Activity of Jjokbapchon Yeolmu Bibim Guksu Lunchboxes

Seven Eleven announced on the 29th that it partnered with Medialog to deliver lunchboxes to the jjokbangchon (small room villages).

[Asia Economy Reporter Jeon Jinyoung] Convenience store 7-Eleven carried out sharing activities together with its partner company.

On the 29th, 7-Eleven announced that ahead of the full-fledged summer season, it conducted its tenth consecutive midsummer sharing activity in the jjokbangchon (small room villages) together with its budget USIM chip partner company, ‘MediaLog’. 7-Eleven and MediaLog delivered Yeolmu Bibim Guksu lunchboxes to jjokbangchon areas and child welfare facilities in Seoul.

This sharing activity was organized to commemorate the launch of the ‘U+ Budget USIM Chip’. In April, 7-Eleven released the product in collaboration with MediaLog, which operates ‘U+ Budget Mobile’. Both companies agreed to extend a helping hand to neighbors in need to celebrate the USIM chip launch.

Wishing the elderly and children a cool summer, 7-Eleven and MediaLog delivered a total of 4,000 jars of Jongga House Yeolmu Bibim Guksu, made in partnership between 7-Eleven and Jongga House, to three jjokbangchon locations (Namdaemun, Yeongdeungpo, Donuidong) and Eunpyeong Angel Center so they could enjoy it refreshingly in the hot weather.

Lee Jin-hyung, head of the 7-Eleven Life Services Team, said, “The jjokbangchon sharing volunteer service has been a representative ESG (Environment, Social, Governance) activity continuing for 10 years since 2013. It is very meaningful to deliver lunchboxes to the elderly in jjokbangchon together with MediaLog, and I hope this will continue steadily in the future.”

This content was produced with the assistance of AI translation services.