"Snacks and Goods Too" CU Launches Collaboration Series with Wiggle Wiggle

Collaboration Plan with a FUNNY Point Concept
Introducing 8 Items: 2 Each of Snacks, Jelly, Drinks, and Desserts
Limited Quantity Collaboration Goods Also Sold at Pocket CU

The model is introducing the Wiggle Wiggle collaboration series at CU.

[Asia Economy Reporter Yuri Kim] CU announced on the 26th that it will launch the Wiggle Wiggle collaboration series, consisting of snacks, jelly, and desserts, in partnership with the lifestyle brand Wiggle Wiggle.

Wiggle Wiggle is a popular brand among the MZ generation (Millennials + Generation Z) known for its vibrant colors and unique designs. CU planned this collaboration under the concept of FNNNY store (Funny store) to deliver Wiggle Wiggle's witty energy to customers visiting its stores.

The Wiggle Wiggle collaboration series, which will be released sequentially until early next month, includes a total of 8 items with 2 types each in the snack, jelly, beverage, and dessert categories.

The 'Honey Banana Snack' is a cookie shaped like Wiggle Wiggle's representative character Smile We Love, offering a rich sweetness, while the 'Double Butter Popcorn' doubles the butter content compared to existing snacks, featuring a rich buttery aroma and addictive sweet and salty flavor.

The two types of 'Wiggle Wiggle Pudding,' custard and chocolate flavors, are desserts with a thick texture and a savory, sweet taste that can be enjoyed without burden, and the two types of 'Wiggle Wiggle Jelly Juice,' lychee and grape flavors, contain plenty of soft nata de coco to enhance the chewy texture.

The Wiggle Wiggle collaboration series can also be found through mobile. CU targets vacationers such as campers and surfers by offering limited quantities of 'Wiggle Wiggle Beach Bag' and 'Wiggle Wiggle Wagon,' which are highly useful as goods, available for pre-order purchase on the membership app Pocket CU.

CU opened a Wiggle Wiggle special exhibition on Pocket CU to help customers conveniently purchase products through the order pickup service PyeonPICK and delivery service.

CU has been receiving great responses by introducing various products targeting the MZ generation in collaboration with trendy brands. The collaboration products launched on Valentine's Day sold over 90% within a week, causing a shortage, and the collaborative craft beer surpassed 300,000 cumulative sales within three months of release, ranking in the top 10 popular items every month.

Kim Jung-hoon, head of product development at BGF Retail, said, "We prepared products suitable for the concept of a fun convenience store in partnership with Wiggle Wiggle so that customers can gain bright energy when visiting the store," adding, "CU will continue to enhance customer shopping satisfaction through collaborations with various brands that match the latest trends."

Meanwhile, CU will offer a 30% instant discount benefit for payments made with Samsung Card for the Wiggle Wiggle collaboration series throughout July.

This content was produced with the assistance of AI translation services.