SPC Group Opens Paris Baguette Raffles City Store in Singapore

SPC Group's Paris Baguette Raffles City store in Singapore.

[Asia Economy Reporter Moon Hyewon] SPC Group announced on the 24th that it has opened the 12th Paris Baguette store, ‘Raffles City Branch,’ in Raffles City, Singapore.

The Paris Baguette Raffles City Branch is located on the first floor of the landmark Raffles City Shopping Center in the heart of Singapore, covering 245m2 with 64 seats.

As the second flagship store in Singapore following the Ion Orchard Branch, it features an all-day brunch menu and, for the first time among Paris Baguette stores, serves as a showroom for ‘Teatra,’ a blended tea brand operated by SPC Group.

Applying the concept of a European tea house, the store actively uses Paris Baguette’s brand colors, pastel blue and rose gold, and creates an atmosphere where customers can enjoy tea time in a well-decorated garden by arranging wooden furniture and various potted plants.

In line with the tea house concept, various teas and matching menu items have been launched. Signature tea products include Milk Cream Milk Tea, Tea Fruity Vin Chaud, and Tea Infusion Mocktail (non-alcoholic cocktail). Additionally, products that pair well with tea such as ‘Cream Cheese Walnut Pound Cake’ and ‘Cream Cheese Quattro Cheese Pound Cake,’ which are thickly sliced pound cakes topped with butter cream cheese and peanut crumble, are offered along with brunch menus like Croque Madame, French Toast, and Eggs Benedict. There is also a space to sample Teatra products and sell gift sets.

Meanwhile, since entering Singapore in 2012, SPC Group operates 12 Paris Baguette stores in major commercial areas and holds exclusive rights to operate Shake Shack and Eggslut in Singapore, running six stores. Recently, the group has accelerated its expansion in the Southeast Asian market by establishing a joint venture with the Berjaya Group to enter Malaysia.

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