Gyeongbuk Province Launches Development of Tourism Products Combining Ready Meals and Travel... Utilizing 3 Major Cultural Zone Infrastructure

Pilot Operation of Meal Kits & Gourmet Travel Products

Gyeongbuk Province is developing convenient meals (meal kits) that incorporate local farmers' stories and the story of flavors.

[Asia Economy Yeongnam Reporting Headquarters Reporter Kim Gui-yeol] Gyeongbuk Province held a workshop on the 24th at Goryeong Daegaya Camp and Daegaya Saenghwalchon area to promote a pilot project for developing and operating meal kits and gourmet travel products utilizing accommodation facilities such as the 3 Major Cultural Zones infrastructure. The workshop was attended by city and county officials, local university researchers, and resident businesses.

This workshop included presentations by local university researchers explaining the project, demonstrations of ready-to-eat meal menus being planned in Andong and Goryeong, collection of opinions from participating cities and counties, and on-site consulting related to project implementation.

According to this year’s tourism trend survey by the Korea Tourism Organization, one of the most important factors in deciding travel destinations and sharing experiences after travel is ‘food’ and gourmet experiences.

Gyeongbuk Province plans to develop ready-to-eat meals (meal kits) that incorporate stories of local farmers and flavors, rather than relying on popular places (existing stores), to operate gourmet travel products targeting these tourism trends.

Through this, they intend to distribute these products to major tourist accommodations including infrastructure in the 3 Major Cultural Zones and operate new travel products centered on gourmet content.

To this end, since March, a pilot project has been underway targeting cities and counties such as Andong, Goryeong, Yecheon, and Seongju through a public contest.

This year’s pilot project aims to develop highly competitive products in the market through field-centered consulting by researchers from Yeungnam University and Daegu University, establishing a system where local resident businesses operate these products, thereby developing a private-sector-led business model.

Additionally, they plan to introduce new extended-stay tourism that explores various parts of the region for a longer time by developing province-level brands, ready-to-eat meal menus tailored to individual regional conditions and characteristics, and proposing diverse gourmet travel routes utilizing these products.

So far, in the northern area of Andong, the Seonseonghyeon Hanok Experience Center located in Dosan-myeon serves as the base, with participation from Waryong Nonghyup and the resident business Hetsal-ae (愛).

In the southern area of Goryeong, centered around Daegaya Camp and Daegaya Saenghwalchon in Daegaya-eup, the Goryeong County Tourism Council and the resident business Saengsaeng Farm are participating, focusing on developing representative ready-to-eat menus using local representative agricultural and livestock products.

Kim Sang-cheol, Director of the Culture, Tourism and Sports Bureau of Gyeongbuk Province, emphasized, “We are attempting to revitalize local tourism by providing tourists with new experiences through a paradigm shift that combines ready-to-eat meals and travel into one content. We will do our best to activate tourism and create ripple effects by preparing highly self-sustaining content centered on the private sector rather than government-led initiatives.”

This content was produced with the assistance of AI translation services.