11st, Presents 'Minimalist & Ultra-Lightweight' Rainy Season Items
[Asia Economy Reporter Jeon Jinyoung] 11st will hold a special exhibition titled ‘Perfect Preparation for the Monsoon Season’ until the 3rd of next month.
According to 11st on the 24th, this exhibition offers over 500 monsoon-preparedness products ranging from fashion accessories such as umbrellas, rain boots, and raincoats to seasonal home appliances including dryers, dehumidifiers, air conditioners, and fans, as well as household items like moisture absorbers, deodorizers, fabric softeners, and automotive products.
11st identified ‘minimalism’ as this summer’s monsoon item trend. According to the Korea Meteorological Administration, localized heavy rainfalls are expected to increase during this monsoon season. In response, 11st’s MDs anticipate that ‘pocket umbrellas’ which are ultra-lightweight, minimal, and nano-sized, and easy to carry during the unpredictable monsoon weather when it’s uncertain when it will rain, will gain popularity.
Ultra-mini size umbrellas are lightweight and easy to carry as they can fit into handbags or side pockets of bags. On 11st’s ‘Amazon Global Store,’ mini umbrellas weighing 0.5 pounds (about 200g) with a compact size that fits into pockets are currently being sold. There are also cross mini bag-style umbrellas that can be worn like a handbag.
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Portable fans with a focus on ‘size-performance ratio’ are also popular. Lightweight and small portable fans such as ‘ultra-compact fans’ that can be conveniently carried in pockets or pouches, and ‘portable necklace neckband fans’ that can be rolled up compactly for storage as needed, are expected to continue their popularity this year as they did last year. Short-design rain boots are also popular, as they are easier to wear without burden compared to tall boots in unpredictable rainy weather.
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