Samsung Electronics Shares Global Sustainable Development Goals at World Advertising Festival

Conference on Achieving Sustainable Development Goals Held on the 23rd
Galaxy Unpacked 2021 Trailer Video, Most Viewed

Visitors at the experience booth set up on-site are taking commemorative photos with the Galaxy S22 Ultra.

[Asia Economy Reporter Lim Hye-sun] Samsung Electronics announced on the 22nd that it will share its Sustainable Development Goals and activity cases at the advertising festival '2022 Cannes Lions,' which opened in Cannes, France.

Samsung Electronics, which held the event together with 'Generation 17' youth leaders, operates a Sustainable Development Goals experience booth at the Cannes venue from the 20th to the 24th (local time). Generation 17 is a partnership announced in 2020 by Samsung Electronics and the United Nations Development Programme (UNDP) to commemorate the 75th anniversary of the United Nations (UN). Samsung Electronics has selected a total of 14 global youth leaders to support activities using Galaxy devices and technology to achieve the 17 Sustainable Development Goals.

Visitors can access the Samsung Global Goals application through a QR code provided at the experience booth. They can check various projects and activities currently underway by Samsung Electronics and the 'Generation 17' youth leaders, such as improving educational environments, responding to climate change, and enhancing local communities through technology.

Additionally, through the Galaxy Tab S8, visitors can select one of the 17 Sustainable Development Goals, set the goal image as a background, and take and print commemorative photos using the Galaxy S22 Ultra.

On the 23rd (local time), a conference for achieving global Sustainable Development Goals will also be held locally in Cannes. Expected to be attended by over 1,000 brand marketing officials, the event will feature Generation 17 youth leaders and Samsung Electronics executives as panelists to share the role of companies in achieving the Sustainable Development Goals and the importance of mobile technology.

Meanwhile, the 'Galaxy Unpacked 2021' trailer video, which Samsung Electronics released ahead of the Galaxy Fold3 unpacked event in July last year, was selected as the 'most viewed advertisement on YouTube in 2022' at the 2022 Cannes Lions Advertising Festival. The video conveys the message that Samsung Electronics' Galaxy foldable phone offers a new mobile experience by sequentially showing past mobile phones. The video currently has 102.3 million views.

This content was produced with the assistance of AI translation services.