Martial Arts, Korean Product Exhibition Resumes in Tokyo, Japan After 3 Years

21st Exhibition and Consultation on the Anniversary of Korea-Japan Diplomatic Relations

86 Companies Participating, 100 Booths

Trade Tower, Korea International Trade Association, Samseong-dong, Gangnam-gu, Seoul. (Photo by Korea International Trade Association)

[Asia Economy Reporter Moon Chaeseok] With the atmosphere for improving Korea-Japan relations ripening and the COVID-19 pandemic coming to an end, the Korea International Trade Association (KITA) is resuming the Korean product exhibition in Tokyo, Japan after three years.

KITA announced that, together with Gyeonggi Province, it will hold the "2022 Tokyo Korean Product Exhibition and Consultation" at the Tokyo International Forum on the 22nd. Marking its 21st year, the Tokyo Korean Product Exhibition and Consultation had been held entirely online or in a hybrid online-offline format for two years due to the impact of COVID-19, but has now resumed as an offline event.

Held to coincide with the anniversary of Korea-Japan diplomatic relations, the event featured 86 domestic companies from eight local governments nationwide, including Gyeonggi Province, Chungcheongbuk Province, Gyeongsangbuk Province, and Gangwon Province, participating with 100 booths in sectors such as IT and electronics, medical devices, cosmetics, daily necessities, and food. On the buyer side, over 500 companies participated, including AEON, Asia's largest distribution chain, LAOX, Japan's largest duty-free shop, Daimaru, one of Japan's three major department stores, and Don Quijote, a retail variety store, planning to conduct over 1,200 consultations with Korean companies over the two days from the 22nd to the 23rd.

KITA promoted the event through social networking services (SNS) such as LINE, Instagram, and Meta, and filmed product usage review broadcasts with two famous Japanese YouTubers to widely publicize domestic innovative products. KITA also created a Tokyo Korean Product Exhibition page on TradeKorea, its representative B2B trading platform, to facilitate business matching.

Jung Heoheon, CEO of Insan, an exporter of daily necessities such as scrubbers, said, "During the two years of the pandemic, opportunities to meet buyers directly greatly diminished, making business difficult. I am very hopeful to have the chance to meet buyers and introduce products by participating in the event, and I will actively engage in meetings during the event to achieve good results."

Kim Hyuncheol, Director of KITA's Global Cooperation Headquarters, said, "As countries around the world ease quarantine measures, overseas business is gradually resuming. We will actively support Korean companies' overseas expansion by holding face-to-face business events not only in Japan but also in Vietnam, the UK, Australia, and other countries."

This content was produced with the assistance of AI translation services.