Body Care Specialist 'Plu' Launches Fast-Absorbing Mixed Sunscreen Cream

Panthenol Ingredient Contains Skin Moisturizing 'Features'

[Asia Economy Honam Reporting Headquarters Reporter Yoon Jamin] Body care specialist brand ‘plu’ announced on the 21st the launch of a ‘hybrid sunscreen’ that prevents makeup from caking due to its fast absorption.

The hybrid sunscreen combines the advantages of chemical sunscreens, which absorb UV rays and release heat, and physical sunscreens, which form a protective barrier on the skin to reflect light, while compensating for the drawbacks of physical sunscreens.

It is made in a convenient size (50g) that fits easily into a bag. It does not clump, and after application, it feels light without a heavy or thick coating, which is a key benefit.

It does not cause the whitening or caking effect known as ‘white cast,’ so it absorbs quickly even when applied before makeup, preventing makeup from caking.

According to a plu representative, it is a clean beauty product free of animal-derived ingredients and has passed low-irritation testing, allowing consumers to use it with confidence.

Additionally, it contains eight types of hyaluronic acid to help retain moisture and hydrate the skin, and panthenol, which penetrates deeply to further enhance moisturizing effects.

A plu representative said, “As summer approaches and more people enjoy vacation season, demand for sunscreen is increasing. The newly launched plu sunscreen not only blocks UV rays but also offers whitening, wrinkle improvement, and skin hydration. Since it is used on the face, we carefully selected even gentler ingredients.”

They added, “For women’s major concern of makeup caking, this hybrid sunscreen offers a light texture that prevents whitening or makeup caking. It is a lotion-type product that has passed low-irritation testing, so it can be used daily without any burden.”

This content was produced with the assistance of AI translation services.