Baemin, Lunchbox Gifts..."No Hungry Children This Summer Vacation"

Providing Lunchboxes and Meal Coupons to Children and Adolescents at Risk of Food Insecurity During School Vacations

[Asia Economy Reporter Kim Cheol-hyun] Baedal Minjok (Baemin) is gifting healthy lunchboxes to children at risk of missing meals during vacation together with its users. Baemin's operator Woowa Brothers (CEO Kim Beom-jun) announced on the 21st that it will carry out the 'Baemin Vacation Lunchbox' donation campaign for children who have difficulty securing meals due to school meal suspensions during vacation periods.

This campaign is a lunchbox support project that Woowa Brothers and World Vision have been conducting for children during vacation periods since the winter of 2020. So far, during three vacation periods, a total of 5,600 Baemin customers have participated, providing over 35,000 meals to 1,600 children.

This summer's lunchbox campaign will be conducted for 700 children across 50 schools nationwide. Baemin plans to prepare lunchboxes with healthy menus three times a week (a total of 15 times over 5 weeks) during the July-August summer vacation period. Every Friday during the support period, Baemin will also provide Baemin gift certificates worth 20,000 KRW so that children can choose the food they want to eat themselves. The lunchboxes will be delivered directly by each school's teachers to check on the physical and mental safety of the children during the vacation period.

The fundraising for this campaign will be held for three weeks until the 10th of next month. Any Baemin member can participate in the fundraising through the app banner. The minimum donation amount starts from 8,000 KRW, the cost of one lunchbox. Baemin will add an amount equivalent to the total donations from customers to cover the lunchbox costs and will bear other expenses such as delivery fees, side dish containers, carriers, and Baemin gift certificates.

Kwon Yong-gyu, Head of Value Management at Woowa Brothers, said, "The Baemin Vacation Lunchbox campaign started with the hope that children in need of care could enjoy their vacation without worrying about meals and has become a representative social contribution activity of Baemin." He added, "Baemin will continue to think about and implement various ways to serve as a local food safety net together with its users."

This content was produced with the assistance of AI translation services.