Live Commerce Broadcast of Garak Market via Naver Shopping Live
Seoul Agro-Fisheries & Food Corporation Enhances Retailers' Sales Competitiveness by Learning Latest Online Sales Trends Amid Rapidly Changing Wholesale and Retail Distribution Environment
[Asia Economy Reporter Jongil Park] Seoul Agro-Fisheries & Food Corporation (President Youngpyo Moon) is currently conducting live commerce broadcasts through Naver Shopping Live for Garak Mall distributors.
The corporation invited experts from an external professional company, Dahan Company, to provide about four months of theoretical and practical training on Smart Store and live commerce operations for Garak Mall distributors.
This live commerce broadcast will take place over four days: June 15-16 and 21-22. On June 15-16, products such as 'Jueunnongsan' white aged kimchi with live probiotics and 'Dongguk Cheonggwa' leafy vegetables were showcased.
On June 21-22, various items from different categories will be introduced, including 'Simeille F&S' salad packages, 'Geumseong Susan' fresh salmon, 'Narae Susan' assorted sashimi, and 'Hanju Jubang' Major Ball 2-piece set.
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Lee Jongyuk, head of the Garak Mall Operations Team, stated, “In the changing wholesale and retail distribution environment, we hope that learning the latest online sales trends and conducting live commerce will not only strengthen the business competitiveness of Garak Mall distributors but also help promote Garak Mall more widely, providing distributors with opportunities to explore new sales channels.” He added, “We plan to continue offering various support to promote sales and enhance the capabilities of distributors in the future.”
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