CJ Freshway's Popular Meal Service Item 'Ppeongiyo Macaron' Now Available at Homeplus

[Asia Economy Reporter Eunmo Koo] CJ Freshway announced on the 17th that its 'Ppeongiyo Macaron,' launched last March, has been stocked at Homeplus.

Ppeongiyo Macaron is a product planned by CJ Freshway in collaboration with Seoul Food Industry to introduce premium desserts to group meal channels such as schools and offices. It features a Ppeongiyo-flavored coque (outer cookie) and cream, with crushed cookies surrounding the cream part to add a unique texture to the familiar taste.

This product sold 100,000 units within a month of its launch, and has continued to enjoy steady popularity with ongoing orders from various clients including school cafeterias and office canteens.

Based on its excellent performance in existing channels, Ppeongiyo Macaron was recognized for its product strength and successfully entered Homeplus. As a result, this B2B product, originally targeted at group meal venues and food material marts, can now meet consumers nationwide.

In addition to this achievement, CJ Freshway is expanding its consumer touchpoints by continuously launching products through various B2C channels. The stocking channels include nationwide B2C routes such as major domestic supermarkets including Homeplus, foreign discount marts, corporate supermarkets, major convenience stores, as well as online retailers like Coupang and Market Kurly, and official online malls of CJ Group affiliates such as The Market and Olive Young.

A CJ Freshway representative said, "Since Ppeongiyo Macaron was designed to capture the taste buds of all generations, we feel great fulfillment in being able to meet consumers nationwide through this opportunity. We will continue to introduce differentiated products across various channels and provide healthy food and enjoyable food culture to many people, including our existing customers."

This content was produced with the assistance of AI translation services.