OB Beer Feelgood Launches 'Good Job Happiness Calendar'... "Capturing the Sorrows and Joys of MZ Office Workers"

[Asia Economy Reporter Song Seung-yoon] OB Beer announced on the 15th that its sparkling beer brand FiLGOOD collaborated with popular illustrator '25il' to release the ‘Good Job Happiness Calendar,’ capturing the cheerful lives of MZ (Millennial + Generation Z) generation office workers.

The Good Job Happiness Calendar was created as part of FiLGOOD’s ‘Good Job Campaign’ to support MZ generation office workers who live diligently day by day. Illustrator 25il is highly popular online for witty drawings that evoke empathy in everyday life.

The calendar, consisting of 34 sheets, is a daily calendar made up of 30 diverse office life 'jjal' (illustration images). It humorously portrays relatable office worker themes such as leaving work on time, payday, and flexing through FiLGOOD’s cute whale characters (Pilgu, Chilgu, Tengu). It also includes useful notification pages for out-of-office or on vacation, a personal happiness list, and a goal achievement record book for happiness, making it a practical memo pad. Character stickers to decorate the calendar are also included. All the jjal can be downloaded for free from the official FiLGOOD website.

A FiLGOOD representative said, "FiLGOOD, which supports consumers’ daily joys, aimed to empathize with MZ office workers and communicate more sincerely through the calendar," adding, "We will continue campaigns that deliver FiLGOOD’s unique cheerful energy in frustrating or stressful situations in social life.”

This content was produced with the assistance of AI translation services.