Popular Culture and Arts Groups Join Efforts to Host 2030 Busan World Expo! ... Busan City Launches SNS Relay Support Campaign

Busan City Hall.

[Asia Economy Yeongnam Reporting Headquarters Reporter Hwang Du-yeol] Busan City is joining forces with popular culture and arts organizations that strive to globalize Korean popular culture and establish systematic development, as well as to attract the 2030 Busan World Expo.

The arts organizations collaborating with Busan City include the Korea Entertainment Producers Association, Korea Entertainment Management Association, Korea Federation of Popular Culture and Arts, and Korea Management Federation.

On the 24th, the city sent a proposal to the popular culture and arts organizations to join efforts in attracting the 2030 Busan World Expo. The organizations expressed their agreement with the 2030 Busan World Expo bid and conveyed their intention to actively participate in promotional activities.

The event plans to involve more than 100 cultural and artistic figures to support the attraction and successful hosting of the 2030 Busan World Expo.

It also includes active global promotion targeting not only domestic but also overseas Hallyu fans until next year.

Specifically, entertainers from the fields of culture, arts, and sports will form the 2030 Busan World Expo promotional team and prepare a relay of support on SNS.

For promotion, Busan City will separately produce 2030 Busan World Expo promotional T-shirts and heart cushions engraved with the phrase “Bring it to Busan” to be distributed to related personnel.

A city official said, “It is the first time in history that popular culture and arts-related organizations have all participated together in a national project,” adding, “We expect more cultural and sports figures to join the Expo promotion through the relay campaign.”

Park Hyung-jun, Mayor of Busan, said, “I would like to thank everyone belonging to the popular culture and arts organizations who participated in attracting the World Expo to Busan, which will greatly contribute not only economically but also to national interests,” and added, “We will do our best to successfully attract the 2030 World Expo to Busan so that Korea can become the seventh country to host all three of the world’s top mega events: the Olympics, the World Cup, and the World Expo.”

This content was produced with the assistance of AI translation services.