Barogo-Milzip Joint Business Cooperation MOU... "New Brand Entry in Urban Kitchen"

[Asia Economy Reporter Kim Bo-kyung] Startup Barogo announced on the 15th that it has signed a Memorandum of Understanding (MOU) with Miljip to strengthen brand competitiveness and discover joint business areas.

Miljip is a data-driven food and beverage franchise company operating five brands including 'Honbapdaejang', 'Gogigureut', and 'Kkuangbunsik'. It especially offers menus specialized for small household customers. Currently, it has about 86 franchise stores nationwide.

Through this agreement, Barogo's Dosijubang and Miljip plan to strengthen each company's core competencies. To this end, they will proceed with ▲ development and distribution of Miljip's own PB products ▲ provision of food ingredient distribution services to Miljip franchise owners ▲ business cooperation with 'Paekhwa-jeom', a packaging container business operated by Barogo.

The two companies will expand the entry of Miljip brands within Dosijubang for close collaboration. Currently, Miljip operates two brands in Dosijubang Mapo branch. This month, three brands?Honbapdaejang, Gogigureut, and Kkuangbunsik?are scheduled to newly enter Dosijubang Yeoksam branch.

Hwang In-beom, co-CEO of Miljip, said, "In a situation where demand for small household meals is increasing, we collaborated with Dosijubang to strengthen brand competitiveness," adding, "Through this business cooperation, we will build a more differentiated brand image and portfolio."

Ryu Jae-min, director of Barogo Dosijubang, said, "Dosijubang is a space-based food content platform," and added, "We will strive to create synergy between the two companies to enhance the competitiveness of store owners."

This content was produced with the assistance of AI translation services.