CU to Offer 2.2 Million Won Macallan Rare Item Lucky Draw

CU's Amazing Deal.

[Asia Economy Reporter Jeon Jinyoung] Convenience store CU is launching the 'Macallan Reflection,' valued at 2.2 million KRW, on the 16th as part of the 'Amazing Deal' event celebrating the brand's 10th anniversary.

According to CU on the 15th, the Amazing Deal is a lucky draw event offering chances to purchase rare items, known as 'rare items,' through a lottery system. Throughout June, CU is presenting limited quantities of popular products that are difficult to find domestically every Thursday via the Amazing Deal.

These products are highly popular not only among collectors but also as investment items, as they can be resold at prices higher than the purchase price through private transactions.

In the first week of June, the 1.35 million KRW Lego Space Shuttle (1 winner) attracted 16,988 applicants, resulting in an intense competition ratio of about 17,000 to 1. The 2.5 million KRW Lego Mini Figure (1 winner) also saw 9,573 participants.

Last week's release of the Macallan Rare Cask whiskey (6 winners) received enthusiastic responses with a competition ratio of 9,453 to 1, despite the age restriction allowing only those 19 and older to apply.

Examining the age demographics of event applicants, 27% were in their 20s, 56% in their 30s, and 17% aged 40 and above, with over 80% of participants belonging to the MZ generation (Millennials + Generation Z), especially with customers in their 30s, who have strong purchasing power, making up more than half.

Notably, the number of uses of CU’s own pickup service, 편PICK (PyeonPICK), surged by 163.8% compared to the same period last month, as customers using 편PICK were given additional chances to enter the draw.

This week's lucky draw item, the Macallan Reflection, is a high-end whiskey priced at 2.2 million KRW, famous not only for its excellent taste but also for its unique bottle and case design, making it a popular display item.

The final Amazing Deal product scheduled for next week is the 'Teeling 30-Year Single Malt.'

Participants can enter the event by joining CU’s membership app PocketCU and applying through the Amazing Deal page. Winners who wish to purchase the product can pay via the app and pick it up at CU stores.

Choi Jiyoung, head of BGF Retail’s Online Platform Team, said, “We planned the Amazing Deal event to provide customers with a fun shopping experience through the lucky draw event, which has recently gained high interest from the MZ generation.” She added, “CU will continue to develop various types of events to make PocketCU a content playground.”

This content was produced with the assistance of AI translation services.