Imsil-gun Achieves Record Strawberry Sales of 3.2 Billion KRW Last Year... Highest Ever
[Imsil=Asia Economy Honam Reporting Headquarters, Reporter Park Nosik] The Imsil-gun Mountain Distribution Center Strawberry Cooperative (Chairman Oh Moon-hwan) announced on the 14th that it held a settlement general meeting on the 13th at the Imsil-gun Cooperative Joint Business Corporation meeting room, attended by more than 50 people including 21 members and the Nonghyup.
At the general meeting, the 2021 business settlement report and the 2022 business plan were discussed, and awards were given to outstanding cooperative members and excellent shippers in recognition of their contributions throughout the year.
According to the Imsil-gun Cooperative Joint Business Corporation, all 21 strawberry farmers of ImsilN Strawberry conduct cooperative shipments, and starting from 110 tons and 700 million KRW in 2012, shipment performance has grown rapidly, achieving a record high shipment of 354 tons and 3.2 billion KRW last year.
ImsilN Strawberry is recognized by consumers as a safe food from production to sale with all cooperative members certified under GAP (Good Agricultural Practices), emerging as a key local product.
The county supports the expansion of the strawberry base by investing a total of 300 million KRW in three projects, including 84 million KRW for APC joint sorting costs, 170 million KRW for supplying high-quality seedlings, and support for nutrient solution facility equipment and modernization of horticulture facilities.
Chairman Oh Moon-hwan of the Strawberry Cooperative Shipping Association said, “Imsil strawberries, boasting the best sweetness and taste, are gaining nationwide fame,” and added, “All members will continue to work together to make our strawberries the highest quality that consumers seek first.”
ImsilN Strawberry meets consumers through major large distribution companies nationwide such as Homeplus and Lotte Super, and is highly regarded by consumers as a trustworthy strawberry.
A county official said, “A differentiated high-quality luxury branding strategy will be necessary to strengthen the market competitiveness of Imsil strawberries, and we ask for joint efforts from both the administration and farmers.”
Imsil=Asia Economy Honam Reporting Headquarters, Reporter Park Nosik sd2481@asiae.co.kr
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