CJ ENM Joins Hands with Saudi Ministry of Culture to Strengthen Cultural Exchange and Collaboration

Expansion of Cultural Cooperation Between the Two Countries in Film, Music, and More Over the Next 10 Years

(Photo from left) Hamed bin Mohammad Fayez, Deputy Minister of Culture of Saudi Arabia; Badr bin Abdullah bin Farhan Al Saud, Minister of Culture of Saudi Arabia; Lee Mi-kyung, Vice Chairman of CJ Group; Kang Ho-sung, CEO of CJ ENM. Photo by CJ ENM

[Asia Economy Reporter Kim Heeyoon] CJ ENM announced on the 10th that it has signed a memorandum of understanding (MOU) with the Ministry of Culture of Saudi Arabia to strengthen cultural exchange and collaboration.

The agreement was signed on the 9th at the CJ ENM Center in Seoul, attended by Hamed bin Mohammed Fayez, Deputy Minister of Culture, and Kang Hoseong, CEO of CJ ENM.

Through this agreement, both parties plan to expand cooperation across various fields including film, music, performances, food, cultural heritage, and architecture, and to unite their efforts to promote cultural exchange.

Over the next 10 years, both parties will jointly host various cultural events, invest jointly in cultural content, develop exchange programs between the two countries, and cooperate in nurturing talent from both nations.

In particular, cooperation in the film sector will be actively strengthened. CJ ENM will collaborate with the Saudi Film Commission to jointly plan and produce content targeting both Korea and Saudi Arabia, and will submit CJ ENM films to the Red Sea International Film Festival in Saudi Arabia.

Furthermore, opportunities will be created for outstanding creators from the cultural industries of both countries to collaborate, and they will continue a mutually beneficial relationship by sharing insights on global content distribution trends and OTT industry analysis.

A CJ ENM official said, "Through this MOU, we have been able to explore multifaceted cultural cooperation between the two countries," adding, "It is significant as a foothold for CJ ENM's content business to expand into the Middle East."

This content was produced with the assistance of AI translation services.