Yuna Kim Promotes the Elegance of Hanbok Worldwide

Participated in the Planning and Development of Collaborative Content Linking Hanbok and Hallyu with the Ministry of Culture, Sports and Tourism

Former figure skater Yuna Kim. Photo by Asia Economy DB

[Asia Economy Reporter Kim Heeyoon] Global sports star former figure skater Kim Yuna is embarking on the development and promotion of hanbok content.

On the 10th, the Ministry of Culture, Sports and Tourism announced that former athlete Kim Yuna will participate in the ‘Hanbok and Hallyu Linked Collaborative Content Planning and Development’ project, promoted in cooperation with the Korea Craft & Design Foundation. Kim Yuna plans to directly design hanbok products and take the lead in promotion and marketing activities together with 10 hanbok companies to be selected through a future public contest.

This project was launched to promote the charm of hanbok to the international community and to participate in opening overseas markets for the hanbok industry through collaboration between creative hanbok designers and Hallyu cultural artists. Last year, Brave Girls and DKB participated. The hanbok digital fashion show videos featuring them were broadcast on the electronic billboard in Times Square, New York, USA, making efforts to showcase the beauty of hanbok worldwide.

The Ministry of Culture, Sports and Tourism and the Korea Craft & Design Foundation are accepting applications from the 10th until July 1 for hanbok companies to plan and develop hanbok products. The application target is small and medium-sized enterprises in the hanbok field that can plan and produce hanbok products linked to Hallyu. In this contest, a total of 10 companies will be selected based on expertise, distinctiveness, feasibility, and expected effects.

Selected companies must develop at least six hanbok designs that maintain the composition and elements of Korean hanbok while matching Kim Yuna’s characteristics and planning. Each selected company will receive production costs of 25 million KRW and be provided with opportunities to sell in domestic and international markets through the hanbok online platform HanbokWave.com.

Kim Yuna, participating in this year’s project, continues various social contribution activities as a UNICEF International Goodwill Ambassador, spreading positive influence both domestically and internationally. It is expected that Kim Yuna’s unique dignified beauty combined with hanbok will further highlight the charm of hanbok.

Kim Yuna expressed her thoughts, saying, “I am pleased to have the opportunity to newly plan and develop products that can express the beauty of hanbok and actively promote the value and advantages of our traditional clothing, hanbok.”

This content was produced with the assistance of AI translation services.