Seven Eleven Launches New 'Bigger Triangle Kimbap' Product... Card Discounts Available

New Larger Triangular Gimbap: 1 New Product and 2 Renewed Products Released
20% Discount on All Products When Purchased with Event Card from Friday to Sunday This Month
Annual Sales Growth Over 20% Compared to Previous Year... Expanded Product Lineup

A model is introducing new products such as the 'Bigger Triangle Kimbap' at 7-Eleven.

[Asia Economy Reporter Yuri Kim] Convenience store 7-Eleven announced on the 10th that it has launched one new product and two renewed products of the Bigger Triangle Kimbap and is conducting a day-of-the-week card discount event for all products.

The Bigger Triangle Kimbap is a triangular kimbap made larger in size, increasing the weight of rice and toppings so that one piece alone can satisfy hunger. It has recently become popular as a breakfast for office workers and a snack for middle and high school students. Sales of 7-Eleven's Bigger Triangle Kimbap have continuously grown, increasing by more than 20% compared to the previous year until May.

The newly launched Bigger Triangle Kimbap is the "Bigger Uiseong Garlic Ham Wrap Kimchi Fried Rice." It features double toppings with an egg topping in the center of the triangular kimchi fried rice and Uiseong garlic ham placed on top. The combination of egg, kimchi fried rice, and ham replicates the taste of ham kimchi fried rice topped with a fried egg.

The "Bigger Tuna Mayonnaise" and "Bigger Bibim Tuna Mayonnaise" have been renewed and reintroduced. The "Bigger Tuna Mayonnaise" increased the amount of sesame oil and added 5g more rice compared to before, making it more filling. 7-Eleven's tuna mayonnaise is recognized as a classic tuna mayonnaise with its uniquely moist and savory topping. The "Bigger Bibim Tuna Mayonnaise" improved its taste by increasing the tuna content in the bibim tuna salad by more than 20%, enhancing the bonito flavor, and adjusting the seasoning of the rice.

7-Eleven will additionally launch the "Bigger Yubu Tuna Mayo Triangle," topped with large fried tofu on the tuna mayonnaise triangle kimbap, on the 21st of this month. They plan to continue releasing new products until July.

7-Eleven is also running a day-of-the-week card discount event. Throughout June, customers who purchase Bigger Triangle Kimbap with a Kookmin Card or Samsung Card on Fridays, Saturdays, and Sundays will receive a 20% discount. Kim Dasom, MD of 7-Eleven Food Team, said, "Customers seeking Bigger Triangle Kimbap continue to increase as it provides a satisfying fullness with just one piece," adding, "We plan to develop various and delicious products by launching additional new products until July."

This content was produced with the assistance of AI translation services.