Hyundai Department Store Signs Memorandum of Understanding for 'NFT Content Collaboration' with Blueberry NFT

On the 9th, at the Hyundai Department Store building in Gangnam-gu, Seoul, (from left) Hong Sang-hyeok, CEO of BlueberryNFT, and Kwon Tae-jin, Head of Digital Business Division at Hyundai Department Store, are taking a commemorative photo after signing a memorandum of understanding.

[Asia Economy Reporter Yuri Kim] Hyundai Department Store announced on the 9th that it signed a 'Memorandum of Understanding (MOU) for Digital Content Collaboration' with BlueberryNFT at the Hyundai Department Store building in Gangnam-gu, Seoul. The signing ceremony was attended by Kwon Tae-jin, Head of Digital Business Division at Hyundai Department Store, and Hong Sang-hyuk, CEO of BlueberryNFT.

Through this agreement, Hyundai Department Store plans to develop differentiated digital services based on non-fungible tokens (NFTs) that customers can use easily and conveniently. BlueberryNFT plans to prioritize providing Hyundai Department Store with specialized blockchain technology and content-related businesses.

Earlier, Hyundai Department Store launched the electronic wallet service H.NFT. H.NFT is an electronic wallet that can store and manage NFTs issued by Hyundai Department Store, and it is integrated into the Hyundai Department Store Group's unified membership service H.Point application (app). Any H.Point member can use it for free after updating the app and agreeing to the service terms.

A Hyundai Department Store official said, "In line with the era of online and offline convergence, we will actively adopt digital-based new technologies to provide differentiated services to customers and proactively respond to the rapidly changing market."

This content was produced with the assistance of AI translation services.