‘United Strength to Revitalize Pohang Tourism!’ … Public-Private One-Team Meeting Held

'Follow-up Event to the "Performance of Attracting 10 Million Tourists This Year"'

One-Team Public-Private-Community Meeting Held to Revitalize Pohang Tourism with United Strength.

[Asia Economy Yeongnam Reporting Headquarters Reporter Dongguk Lee] To revitalize the Pohang tourism market, which had been shrinking due to the prolonged COVID-19 pandemic, Pohang City and tourism industry workers have united as one team.

On the 8th, Pohang City held the ‘Pohang Tourism Revitalization Public-Private One-Team Meeting’ at the city hall’s main conference room, presided over by Vice Mayor Jang-sik Lee.

At the meeting, about 50 members from the Pohang Culture and Tourism Association and the Pohang Yeongilman Tourism Special Zone Council participated. The session provided a platform for communication, starting with explanations of major policies and collaborative projects from related departments such as the Tourism Industry Division, Food Industry Division, and Marine Industry Division, followed by introductions of each association and guidance on key projects.

This meeting was a follow-up to the ‘Performance to Attract 10 Million Tourists This Year’ led by the Pohang tourism industry in February. It holds great significance as the public and private sectors gathered in one place at a time when they are preparing for a greater leap forward with the shared goal of ‘Pohang Tourism Revitalization’ in line with the launch of the 8th local government administration.

The majority of the members of the private governance organizations were tourism industry workers, professors, and PhD experts in the tourism field, who generously offered various proposals for the sustainable development of local tourism.

Im Hyun-cheol, president of the Pohang Culture and Tourism Association, said, “To effectively respond to rapidly changing tourism trends and to establish high-quality local tourism content and a foundation for stay tourism, the private sector must take the lead in strengthening capabilities, moving away from the existing administration-led approach. I hope that continuous communication platforms for the public-private one-team will be established to maximize the synergy of tourism revitalization.”

Son Dong-kwang, president of the Pohang Yeongilman Tourism Special Zone Council, emphasized, “If we strengthen strategic tourism marketing that makes new things even newer and existing strengths more prominent from the tourists’ perspective, and break down barriers between departments to achieve collaboration for tourism revitalization, the value of Pohang’s scattered tourism resources will increase even more.”

Vice Mayor Jang-sik Lee stated, “Since tourism resources are scattered throughout Pohang City, ‘tourism’ is an important core keyword for Pohang. To become a ‘Marine Culture Tourism City Pohang,’ we will do our best to establish Pohang’s unique tourism identity through public-private collaboration and to enhance regional economic vitality and secure future competitiveness in the tourism industry.”

Based on the major policies, collaborative projects, and suggestions from each department discussed at the meeting, Pohang City plans to hold the ‘Pohang Tourism Revitalization Strategy Forum’ on the 12th of next month, where the public and private sectors will join forces to discover tourism policies that will break the existing tourism framework.

This content was produced with the assistance of AI translation services.