LG Electronics is participating in the 'Milan Design Week' held in Milan, Italy, until the 12th local time. Visitors are enjoying the LG OLED Objet Collection (series name: 65ART90) at the special exhibition hall of the Dutch premium lifestyle brand 'Moooi'.

LG Electronics is participating in the 'Milan Design Week' held in Milan, Italy, until the 12th local time. Visitors are enjoying the LG OLED Objet Collection (series name: 65ART90) at the special exhibition hall of the Dutch premium lifestyle brand 'Moooi'.

View original image


[Asia Economy Reporter Park Sun-mi] LG Electronics is participating in the global design exhibition 'MDW 2022' held in Milan, Italy until the 12th local time, showcasing home lifestyle spaces.


LG Electronics announced on the 7th that it collaborated with the Dutch premium lifestyle brand 'Moooi' to create a space under the theme of 'A Special Life' at Moooi's special exhibition hall. Visitors can experience how the LG OLED evo, praised for its best-in-class picture quality, and two types of LG OLED Objet Collection, which add differentiated spatial interior sensibility, harmonize with Moooi’s furniture, lighting, and interior accessories known for their unique design.


First introduced last year, the LG OLED Objet Collection (series name: 65ART90) applied the industry's first 'Art Objet Design.' Breaking the conventional TV installation method, it can be installed leaning against or flush with the wall, creating a distinctive space reminiscent of an elevated gallery for art pieces.


The new LG OLED Objet Collection product (model name: LX1) offers differentiated picture quality and enhances the elegance of the space with interior sensibility, while breaking free from fixed ideas about TV installation spaces to provide customers with a new lifestyle experience. This product features a U-shaped recessed rear space when viewed from the side, allowing customers to use it like a bookshelf or freely arrange interior accessories.


To address customers' inconvenience with complicated devices and cables around the TV, a customized storage space has also been applied. Using a detachable accessory storage box on the back of the TV, users can store set-top boxes, power strips, and other peripheral devices, and cables can be inserted inside the TV stand legs, keeping the area around the TV neat.



Throughout the exhibition hall, LG Electronics also placed premium soundbars such as the LG Eclair, which breaks away from the conventional bar-type design, and the XBOOM 360 speaker, which delivers uniform luxury sound in all directions 360 degrees.


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing