Daiso Delivers Happiness Boxes to National Merit Recipients and Veterans' Families in Honor of Patriots and Veterans Month
Employees of Asung Daiso visited the National Seoul National Cemetery last May to carry out graveyard cleanup activities.
View original image[Asia Economy Reporter Jeon Jinyoung] Asung Daiso, a fixed-price household goods store, announced on the 7th that it has delivered a total of 2,000 Happiness Boxes in celebration of the Month of Patriots and Veterans.
The Happiness Boxes were composed of essential daily items such as kitchenware, hygiene products, and bathroom supplies, and were delivered to over 2,000 households of national veterans and their families in Seoul, Gyeonggi, and Gangwon areas through the Seoul Regional Veterans Office.
The Happiness Box is Asung Daiso’s representative social contribution project that provides daily necessities to socially vulnerable groups, veterans’ families, small business owners, and families affected by disasters, with the contents tailored according to the recipients’ needs.
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An Asung Daiso official stated, “Employees participated together in activities such as cleaning the gravesites, which gave us a moment to reflect on the significance of the Month of Patriots and Veterans,” and added, “Daiso plans to continue supporting the community, albeit modestly, through initiatives like the Happiness Boxes.”
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