11st Forms Stray Cat Idol Group '11Kittys'

11st's 2022 Hope Shopping Poster.

[Asia Economy Reporter Jeon Jinyoung] 11st is conducting a special ‘2022 Hope Shopping Campaign’ to encourage the adoption of abandoned animals. They formed a project idol group called ‘11kitties’ composed of abandoned cats under the protection of Animal Freedom Coalition, and have started various activities to promote the Hope Shopping Campaign.

‘11kitties’ consists of 6 main members and 5 trainees, operating as a rotation group where when one main member is adopted, a trainee becomes a main member. The main members are ‘Podo’ (leader, Siamese), ‘Seochang’ (entertainment role, Korean Shorthair), ‘D’Artagnan’ (main vocal, Korean Shorthair), ‘Geom’ (youngest, Korean Shorthair), ‘Model’ (main dancer, Persian), and ‘Nabi’ (main dancer, Korean Shorthair). The trainee members are ‘Summer’ (Korean Shorthair), ‘Eolluk-i’ (Korean Shorthair), ‘Imo’ (Korean Shorthair), ‘Huimang-i’ (Korean Shorthair), and ‘Ttoru’ (Korean Shorthair).

Until October, 11kitties will serve as models promoting 11st’s ‘2022 Hope Shopping Campaign’ and will actively engage with fans through their official Instagram account (11kitties_official). Their debut song ‘Take me,’ scheduled for release on the 20th, is produced by the trending producer ‘Code Kunst’ and features lyrics and vocals by singer-songwriter ‘Minoy.’

Known as cat lovers, Code Kunst and Minoy endeavored to create sincere music from the perspective of abandoned cats rather than humans. They produced a mysterious song with a catchy melody and a double-meaning message representing the feelings of abandoned cats. The song and music video will be released at 6 PM on the 20th on major domestic music platforms as well as 11st’s official YouTube channel.

In August, ‘11kitties’ will also launch ‘Hope Shopping Goods,’ with all proceeds from the sales donated as hope sponsorship funds to the Animal Freedom Coalition.

Starting in August, customers adopting abandoned cats through 11st’s ‘2022 Hope Shopping Campaign’ will receive a ‘Cat Adoption Kit’ jointly developed by 11st and the Animal Freedom Coalition. The adoption kit includes a handbook for cat owners and practical items to help welcome an abandoned cat as a new family member.

Even without adoption, anyone can participate in supporting abandoned and companion animals simply by purchasing hope products on 11st. When customers buy hope products registered by sellers, hope sponsorship funds are accumulated and donated to support abandoned and companion animals. By searching ‘Hope Shopping’ in the 11st search bar, customers can see detailed information about Hope Shopping introduced directly by 11kitties, and by searching ‘Hope Products,’ they can find and purchase products marked with the Hope Shopping flag.

This content was produced with the assistance of AI translation services.