Ediya Coffee Appoints Lee Seok-jang as New CEO

Lee Seok-jang, former Vice President of Deloitte Consulting.

[Asia Economy Reporter Moon Hyewon] Ediya Coffee announced on the 7th that it has appointed former Deloitte Consulting Vice President Lee Seok-jang as its new CEO.

The new CEO is an expert in corporate management strategy consulting with diverse experience at leading domestic and international companies. He graduated from Yonsei University and Ohio University College of Business. From 1988, he worked for 29 years at Hyundai Motor Group, serving as an executive in the Planning and Coordination Office. He also held positions as head of Hyundai Construction's Strategic Planning Division, CEO of Hyundai Steel Industry, and most recently served as Vice President at Deloitte Consulting.

Ediya Coffee explained that it highly valued Lee's strategic and planning capabilities, achievements, and extensive experience in appointing him as CEO. With this appointment, the company plans to reorganize under the joint leadership of Moon Chang-gi and Lee Seok-jang, strengthen sustainable responsible management practices, and diversify business strategies to embark on a new leap forward.

The CEO said, “Ediya Coffee is the coffee franchise with the largest number of domestic franchises and at the same time the pride of Korean coffee,” and “while continuing Ediya’s corporate philosophy such as customer-first, quality-first, and mutual growth with franchisees, I will do my best to realize a greater future for Ediya by strengthening the competitiveness of existing businesses and discovering new growth engines for the future.”

This content was produced with the assistance of AI translation services.