Aviation-Specialized Content → YouTube Vibes, ‘Friends’ Witty Performance

Holds 28 Contents with Over 100,000 Views Including 3.25 Million Views Record

Air Busan's 'Daebak' YouTube Contents. This year, Air Busan continues to solidify its position as the absolute leader among airline industry YouTube channels by releasing 'Daebak contents' that have surpassed 1 million views.

Air Busan's 'Daebak' YouTube Contents. This year, Air Busan continues to solidify its position as the absolute leader among airline industry YouTube channels by releasing 'Daebak contents' that have surpassed 1 million views.

View original image


[Asia Economy Yeongnam Reporting Headquarters Reporter Kim Yong-woo] #. Who is the female flight attendant who goes to work early in the morning, sleeps soundly, eats lunch, and then finishes work? Why did 70% of the passengers die even though the plane made a perfect emergency landing on the sea without major damage? What was the fate of the passenger who caused a disturbance on board, demanding the door be opened to get off immediately?


Air Busan's YouTube content has surpassed 1 million views again this year, setting a 'blockbuster' record. It has secured the absolute top position among airline industry YouTube channels.


Air Busan is expanding its connection with the MZ generation and strengthening communication by presenting various videos that add fun to 'airline-specialized content' that only airlines can show.


Air Busan's YouTube channel has the largest number of subscribers among domestic low-cost airline YouTube channels. It has 28 video contents with over 100,000 views, and the most popular video has recorded 3.25 million views.


In particular, it is recognized for building a trendy airline image favored by the MZ generation.


Additionally, Air Busan has adopted the nickname 'Ebury,' suggested and recommended directly by subscribers, to further increase intimacy with them. Through 'Friends,' the dedicated flight attendants for YouTube, it also strengthens bonds with subscribers.


Air Busan plans to continuously present interesting and diverse video content to raise brand awareness. The 'Friends,' Air Busan’s dedicated YouTube flight attendants, have formed a strong fandom with their excellent wit and stylish sensibility, increasing subscriber loyalty, Air Busan explained.


Recently, they uploaded a vlog video about the much-curious 'standby duty of cabin crew,' which recorded 2 million views along with 544 comments, achieving a 'blockbuster' success.


They also produced and presented videos capturing vivid Guam travel stories in collaboration with travel YouTubers 'GwakTube' and 'PaniBottle,' drawing explosive responses.


After launching its official TikTok account in February, Air Busan announced that it gained over 1,200 followers within three months and received 15,000 'likes.'


Air Busan plans to accumulate TikTok content unique to Air Busan along with creative ideas.


To strengthen communication with TikTok users, Air Busan is conducting the 'Show Off Your Trip! Follow Me Challenge' until June 30.


The 'Follow Me Challenge' is a challenge where participants recommend travel destinations they think of by using TikTok videos filmed by 'Friends,' the dedicated YouTube flight attendants.


To participate, follow Air Busan’s official TikTok account, select and save a Friends flight attendant video uploaded on TikTok, then add your recommended travel destinations and upload the video on TikTok.



Among the challenge participants, winners will be drawn to receive domestic flight tickets and Air Busan model airplanes. Detailed information can be found on Air Busan’s official TikTok account.


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing