Ascendio, Dream Concert Trot Tickets Sold Out

[Asia Economy Reporter Hyungsoo Park] Asendio is moving to capture the concert market following the lifting of social distancing measures.

On the 3rd, Asendio announced that tickets for the '1st Dream Concert Trot' were sold out. Asendio participated as a co-producer with SBS Medianet for this concert and was also responsible for ticket sales.

An Asendio representative said, "Since trot is a genre enjoyed by all generations, we felt its popularity as this first joint concert sold out completely." They expressed expectations for the growth of the concert market, including large-scale concerts.

With a diverse portfolio ranging from management to production, Asendio is focusing intensively on the domestic content industry this year through activities such as producing concerts and discovering new talent, following its first terrestrial drama entry on MBC. The company is involved in various businesses including drama, variety show, and film production and investment, distribution, as well as joint investment and production of music content IP.

To enter the rapidly growing trot market, Asendio formed a partnership with IMH Entertainment, the agency of Hong Jin-young. Collaborating with singer Hong Jin-young, who consistently ranks high in brand reputation index rankings compiled by the Korea Corporate Reputation Research Institute, they plan to promote new business ventures as a new driving force.

This content was produced with the assistance of AI translation services.