Orion Launches 'Sun Jalapeno Cheddar Flavor'
[Asia Economy Reporter Koo Eun-mo] Orion announced on the 3rd that it has launched 'Sun Jalapeno Cheddar Flavor.'
Sun Jalapeno Cheddar Flavor is a product introduced by Orion's research lab, combining their snack development expertise, inspired by the recent increase in consumers seeking unique spicy flavors. It features the spicy taste of jalapeno softened by the sweet and salty flavor of cheddar cheese, along with the savory notes of whole grains such as whole corn and whole wheat.
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'Taste of the Sun! Sun,' whose production was halted due to a factory fire in 2016, was reintroduced in 2018 following continuous consumer requests for its return, and has since surpassed 100 billion KRW in cumulative sales. It offers a crispy texture with seasoning deeply absorbed into the characteristic surface grooves.
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