Enhancing Event Elegance... 'Siwon Maesil Gold', Popular as Various Event Alcohol

Daesun Joojo 'Siwon Maesil Gold 29'.

[Asia Economy Yeongnam Reporting Headquarters Reporter Hwang Du-yeol] The value of Daesun Joojo’s ‘Siwon Maesil Gold,’ now in its 29th year of aging, is rising.

As the deep and refined taste of ‘Siwon Maesil Gold’ spreads by word of mouth, it has recently begun to be mainly used at various government and local government events.

Next year, marking its 30th anniversary of aging, it is expected to be used at various events for the bid to host the ‘2030 World Expo.’

According to Daesun Joojo on the 2nd, ‘Siwon Maesil Gold 29,’ aged 29 years, was used as the official luncheon drink at the 27th Sea Day ceremony hosted by the Ministry of Oceans and Fisheries.

The event was a large-scale national event attended by President Yoon Suk-yeol, 19 members of the National Assembly, and about 1,000 related personnel from the Navy, Coast Guard, Busan Port Authority, and industry.

‘Siwon Maesil Gold 29’ was served as a toast drink at the luncheon table attended by about 60 key figures after the ceremony.

A representative of the event organizers who prepared the luncheon said, “Its fragrant and smooth taste added dignity to the event.”

‘Siwon Maesil Gold’ is planned to be used as the main drink at various events for the bid to host the ‘2030 World Expo.’

Daesun Joojo plans to produce a special edition for the 30th anniversary of Siwon Maesil Gold aging and provide it at various promotional events.

On the 11th, Daesun Joojo and Busan City signed a business agreement to promote and bid for the ‘2030 World Expo’ and decided to produce a commemorative drink for the event.

The commemorative drink will be used as a souvenir at various events for the bid to host the ‘2030 World Expo’ in Busan and at meetings with key officials from member countries of the Bureau International des Expositions (BIE), who have voting rights for the host city selection.

Daesun Joojo is already developing a luxurious design for the bottle and label to produce the special edition for the ‘2030 World Expo.’

Daesun Joojo CEO Jo Woo-hyun said, “Although it is not for sale as it is a non-commercial item, we are glad that ‘Siwon Maesil Gold’ is being used at various events for the nation and Busan and can help promote Busan.”

Siwon Maesil Gold is made by creating the original extract from green maesil (plums) grown in Hadong and aging it for many years.

Now in its 29th year of aging, Siwon Maesil Gold is produced in a limited quantity of 5,000 to 10,000 bottles (500 ml) annually and is not sold to the general public.

This content was produced with the assistance of AI translation services.