Sancheong Expo Organizing Committee Launches Online Channel for Full-Scale Promotion... Mascot Juni's 'Please Line Up' Motion Graphic Released
YouTube Shorts 'Jigubangwidae Challenge' Gains Popularity
[Asia Economy Yeongnam Reporting Headquarters Reporter Choi Soon-kyung] The organizing committee of the Gyeongnam Sancheong World Traditional Medicine Anti-Aging Expo has launched full-scale online promotional activities.
The Expo organizing committee has opened various official social networking service (SNS) channels such as YouTube, Naver Blog, Facebook, and Instagram to actively promote the Expo.
The SNS accounts operated by the committee plan to provide diverse content including Expo introduction, Sancheong travel, local festivals, and promotional vlogs by the committee’s PR personnel.
The Expo’s official YouTube channel, ‘Sancheong Television,’ recently produced the ‘Earth Defense Squad Challenge,’ a ‘short’ video format that is emerging as a new video platform, gaining popularity.
The ‘Earth Defense Squad Challenge’ features the lively dance moves of Sancheong elders, receiving great response from the MZ generation.
The committee also utilized the Expo’s official mascot, Jung-i (Heo Jun), to release a fun and friendly motion graphic promotional video titled ‘Please Line Up.’
Along with SNS promotional channels, the committee plans to open and operate a temporary website until the official Sancheong Expo website is launched, accelerating the Expo promotion.
Secretary General Park Jeong-jun said, “In an era where YouTube’s influence is growing across all generations from teenagers to the elderly, we will actively utilize the YouTube channel,” adding, “We will promote various events to further strengthen online promotion, including increasing the number of followers.”
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The 2023 Sancheong Anti-Aging Expo is a government-approved international event jointly hosted by the Ministry of Health and Welfare, Gyeongnam Province, and Sancheong County. Under the theme ‘Promise of the Future, Traditional Medicine in the World,’ it will be held for 35 days from September 15 to October 19, 2023, at Donguibogam Village and the Oriental Medical Cluster area in Sancheong.
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