KT&G Announces Recruitment for 'Sangsang Univ Marketing School 2022' Participants

[Asia Economy Reporter Eunmo Koo] KT&G announced on the 31st that it will recruit participants for the ‘Sangsang Univ Marketing School,’ a program that allows university students nationwide to gain practical marketing experience, from June 9 to July 10.

The Sangsang Univ Marketing School, launched in 2010, is Korea’s first marketing education and practical experience program for university students. It is operated annually with new and creative themes and various methods. To date, more than 15,000 university students from 13 regions nationwide have completed the Marketing School.

Applications for this course can be submitted through the Sangsang Univ website, and any university student nationwide (including those on leave of absence) interested in marketing can participate. Selected participants, chosen through an application review, will take part in the program from July 19 to August 19.

‘Sangsang Univ Marketing School 2022’ consists of lectures by practical marketing experts and assignments to produce promotional videos for startup companies. Based on the evaluation of these assignments, the top 50 teams will participate in the ‘Marketing Fair,’ where they will present the videos they created.

Outstanding teams selected at the Marketing Fair will receive prize money, with a total prize pool of 30 million KRW. Following the recent phased recovery of daily life, the Marketing Fair, which was previously held online, will be conducted offline starting this year.

Lee Si-hyung, Head of the Univ Operations Department at KT&G, said, “At this year’s Sangsang Univ Marketing School, we plan to share vivid, on-site experiences through lectures focused on real cases by experts, which cannot be learned from books.” He added, “We expect the rich imagination of university students to be recreated as social value through practical marketing experience.”

This content was produced with the assistance of AI translation services.